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Julep Inks Deal with Ulta

Retail distribution deal includes popular products and new exclusives.

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By: Christine Esposito

Editor-in-Chief

Julep announced a national retail distribution partnership with Ulta. The beauty brand has selected 57 of its most popular items for Ulta Beauty including its favorite Love Your Bare Face Cleansing Oil, It’s Whipped Matte Lip Mousse, and three exclusive Trend in 10 color kits.   A true “social brand,” Julep leverages crowdsourcing and social feedback to develop its beauty and skin care products. Starting with small batch production, Julep tests the market with its popular monthly Julep Beauty ...

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